1. The Aichi Expo 2005 Management Project

Trademark Management Project

a) Brand management
The Expo 2005-related symbols or registered trademarks were handed over to GISPRI from Japan Association for the 2005 World Exposition.

• Section 10-110, registered at Japan Patent Office
• Three trademarks registered internationally through The World Intellectual Property Organization (WIPO)
• One trademark registered at Chinese Trademark Office, State Administration for Industry and Commerce (CTMO)

These trademarks include: “Morizo and Kiccoro,” the official mascot character (names, symbol images, nickname logotypes) and all related symbol marks, logotypes and the name of the Expo 2005 “Love the Earth EXPO.”

b) Licensing of trademarks
Our trademark licensing services are conducted in accordance with standards set by the review committee. We grant licenses free of charge for non-commercial events with pro-bono purposes, while onerously for commercial uses. 　Our license approval services initially outsourced to the Aichi Expo Master Licensee Office (AMLO) in ITOCHU Corporation are currently conducted by the MLC (Moricoro License Center) in Nagoya Office, GISPRI as of April 1, 2009.

c) Approval for on-stage appearances of Morizo and Kiccoro
In accordance with the standards set by the review committee, we reviewed and authorized Morizo and Kiccoro’s on-stage appearances as appropriate as part of our brand management efforts. The approval process originally conducted through the AMLO was relegated to the MLC (Nagoya Office, GISPRI) as of April 1, 2009.

d) Management and rental services of official photos and video images
GISPRI controls and manages still and video images of the Expo 2005, Aichi Japan. An official pictorial report of the 2005 World Exposition, Aichi, Japan was published to include 1,279 official photos. In addition, 90-minute official documentaries were recorded in both DVD and VHS formats and stored in Chūbu branch office, NHK PlanNet, INC. Likewise, 1,045 high-definition video footages (20 minutes for each) recorded in HD-CAM tapes were archived in the same facility. As part of our copyright control, these official photos and official documentary video footage were rented out for specific uses that were reviewed and approved under our rental guideline.

2. Aichi Expo 2005 Commemorative Project

Educational Development and Publishing

A documentary film of the Aichi Expo 2005-related projects in Zaragoza
GISPRI produced a documentary DVD, editing video footages of its project to succeed and develop the basic philosophy of the Aichi Expo 2005 in Zaragoza Expo 2008 (see below 3 (1) section.) The 8’13” main video unit was produced in Japanese and Chinese languages in order to provide information to the expo-related Chinese counterpart.

3.　The Project to Convey the Achievement of EXPO 2005

(1) International expositions

a) Zaragoza Expo 2008
GISPRI organized a series of events to mark the JAPAN DAY on July 21 at Zaragoza Expo 2008, in tandem with the Japanese Government (METI and JETRO) as well as the Spanish organizer, with its aim to succeed and develop the basic philosophy of the Aichi Expo 2005.

a-1) International symposium on climate change
GISPRI co-organized an international symposium on climate change and sustainable water at the Water Tribune in Zaragoza Expo on July 21, 2008, with the Government of Japan (METI and JETRO), UN Secretary-General's Advisory Board on Water and Sanitation (UNSGAB) and UN-Water, and also with special cooperation from Japan Water Forum. His Imperial Highness The Crown Prince delivered an honor lecture entitled “Harmony with Water - Wisdom and Skills”, which received a great response in both Spain and Japan and made a lot of press and media coverage. In line with the theme of the symposium, Mr. Alexander Muller (FAO Assistant Director-General) and Dr. Bert Metz (Co-Chair, IPCC WG-III) delivered key note speeches. A panel discussion was then held with the participation of Mr. Roque Gistau (President, Expoagua Zaragoza 2008, S.A.), Mr. Kotaro Takemura (Secretary-General, JWF) and Mr. Ken Nakamoto (actor/environmental activist) and moderated by Mr. Tomas Molina, a popular Spanish TV weathercaster.

a-2) Civic hands-on programs
During two weeks (July 14 - 28)　centering on the Japan Day of July 21, 2008, we organized a variety of programs at Zaragoza Expo. In cooperation with two organizations; an NPO unit and a citizen unit dispatched from Japan, we orchestrated a wide range of hands-on programs at El Faro (Lighthouse in Spanish) pavilion in the Expo venue to convey to international visitors the beauty and challenges of water environment in Japan and our efforts to improve it in multiple formats such as exhibits, demonstrations and workshops under the theme of “A Proposal from Japanese Citizens to Contribute to Water and Sustainable Development. ”

a-3) Musical performances
GISPRI presented an original child-friendly musical entitled “Manana−Rich Forests and Pure Water for the Future” (Tomorrow) featuring Morizo and Kiccoro with Fluvi at Balcon de los Niños in the Expo site on July 22-24, 2008. It staged seven performances in total, delivering joint appearances of Japanese and Spanish Expo characters.

b) Shanghai Expo 2010
GISPRI strived to gather information about Shanghai Expo 2010, China through JETRO in 2009, in order to successfully launch a project there to inherit and spread the basic philosophy of the Aichi Expo 2005. GISPRI also held an opportunity to exchange views with executive members of the Shanghai Expo.

c) BIE Travelling EXPO
GISPRI made efforts to materialize a travelling expo tour, or the Expos x Expos in Japan, in coordination with the Bureau of International Expositions (BIE) in 2009.

(2) Domestic projects

a) Memorial event of participating in Zaragoza Expo, Spain
GISPRI held an event to discuss and explore the prospect to further develop the philosophy of international expositions, looking back on the result of its participation in Zaragoza Expo 2008.

b) Sponsorship
GISPRI sponsored various events to contribute to succeed and develop the ideal of the Aichi Expo 2005. It has also lent its name to nineteen events including an event conducted by a media-related agency.

4.　Expo 2005 Practical Application Project

(1) Expo 2005 Achievement Development Project

a) FY 2008 Grant Program
GISPRI accepted and adopted eleven applications for the FY 2009 grant program through a review process by the Aichi Expo 2005 Achievement Development Project Review Committee.

b) FY 2009 Grant Program
GISPRI officially announced on March 31, 2009 its adoption of fourteen grant programs applied for the FY 2009 grant program after a review process by the Aichi Expo 2005 Achievement Development Project Review Committee.

(2) EXPO Eco-Money Project

GISPRI continued from the previous year to conduct surveys to explore potential approaches to spread Eco-Points system that was demonstrated as a pilot project at the Aichi Expo 2005.